VeriSign empowers Trend Micro

New Delhi: Trend Micro saw its service renewal rate jump more than eight percent after deploying Extended Validation (EV) SSL Certificates from VeriSign.

Deployed in Nov 2008 on the Tokyo-based company's Japanese language website (jp.trendmicro.com), VeriSign EV SSL Certificates have helped Trend Micro provide online customers with immediate, visible reassurance that they've reached a Web site whose identity has been verified and secured by VeriSign. The result has been an 8.4 percent increase in the number of online visitors who completed their renewal of their Trend Micro service subscriptions.

Trend Micro implemented VeriSign EV SSL protection within its online store, which accounts for more than 30 percent of online purchases for products targeting consumers and home office users.

“As a company focused on securing the exchange of digital information for businesses and consumers, we know how important it is to provide highest level of protection on our own consumer site,” said Maki Kimura, Manager-Consumer Online Sales for Trend Micro's Japanese language site. “We chose VeriSign EV SSL Certificates without hesitation, because no other company offers the reputation for reliability and global recognition of the VeriSign brand. With VeriSign, we went with the overwhelming EV SSL market leader.”

“It is a testament to the strength of the VeriSign brand that VeriSign EV SSL has been chosen by a respected data security leader and innovator like Trend Micro,” said Tim Callan, VP-Product Marketing, VeriSign. “These results prove that by displaying the green address bar and the VeriSign Secured Seal, Trend Micro is removing online shopping objections and concerns that might otherwise keep customers from renewing their service subscriptions. When it comes to building trust with consumers online, nothing beats VeriSign EV SSL protection.”