“We are a single window for all networking needs"

“ face="Times New Roman, serif">We
are a single window for all networking needs"

face="Times New Roman, serif">Sudha
Jagadish, CEO, Dax Networks in conversation with DQ Channels
gives her views on latest trends in the networking domain, future
challenges and what is in store for channel partners

face="Times New Roman, serif">How
has Dax Networks grown over the years?

Since
the inception of the company in 1986, our ex-IBM founders have
instilled a tradition of excellence and a strong belief that young
and talented professionals should run Dax. Today, the company is one
of the top 5 networking companies in India. We have achieved this
status by a combination of relentless single-minded focus on cutting
edge networking technologies and dedication to true professionalism.

face="Times New Roman, serif">

What
are the organization's top priorities for 2011 and what role do you
envision for your partners?

Dax
has come out with 'Smart Secured Remote Office Solutions' to address
the growing needs of the horizontal markets in India. Our strategy is
to train and educate our channel partners by conducting seminars,
roadshows, training on new products and the likes. Our game plan is
to empower our channels to add value to their portfolio with our
extensive 'solution based' SME offerings. Dax's ADSPs(Authorized Dax
Solution Providers) will be armed with a successful combination of
product and technology that will yield a higher RoI for customers.

face="Times New Roman, serif">What
is the enablement program that you have in place for your channel
partners?

At
Dax, we have an exciting ADSP program to reach the horizontal
mid-size segments of the market. In April 2007, the company started a
reward program for the channel partners called 'Dax Drona'. These
ADSPs have a critical role to play in the success of the company and
the Drona Reward Program is to acknowledge their efforts. Reward
points are awarded to a Dax Drona for special and latest
technologyproducts being sold and for building Dax products into
endusers networking solutions.

face="Times New Roman, serif">What
are the latest trends in the networking domain?

Today,
enterprises have begun to look at networking as a strategic
investment that reflects
in the increasing size and complexity of networking deals. The
current technology
trends include focus on virtualization, cloud computing, green IT,
VPN and
application delivery, integration of voice, video and data-new
information services and a renewed focus on integrated network
security. Meanwhile, business trendsinclude a continued and sustained
focus on reducing business costs using IT, the pressure to deliver
applications consistently in demanding and hostile enduser
environments,
and resource consolidation to drive efficiency and scalability in the
enterprise.

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How
do you ensure partners' profitability?

To
empower our channels to add value to their portfolio, we are offering
specific solutions that are tailor-made to suit the customer's
main business line. This gives an edge to our partners in providing
solutions which can turn as business enablers. Our channel thrust
focuses on targeting regional sales across the country in reaching
SMEs and the niche market, supporting customers in terms of total
service level agreement relating to 99.9% network uptime.
Importantly, we pursue a clear channel policy to ensure good profits
for all partners.

face="Times New Roman, serif">According
to you, what are the challenges of networking market?

The
Indian networking market has some unique challenges due to the need
of the latest technology to improve effectiveness and efficiency,
while cost and infrastructure constraints are very stringent. Winning
against competition in line withthe current technology is also a
major challenge.