We are not bothered about price wars

What is the USP of DrMOS design from MSI?

To meet the consumer requirements for system stability, MSI became the first in
the industry to adopt the DrMOS power supply design. This advanced power supply
design does not only allow smart power switching based on current loads but also
delivers improved power quality. To help consumers better understand this
technology, MSI has provided an introduction to DrMOS during Computex 2009 and
has made comparisons of actual power flows explaining why DrMOS is superior to
conventional power designs. Since the release of MSI P45 mainboards, and winning
wide acclaiming of gamers everywhere, we have developed various kinds of DrMOS
mainboards to satisfy the top-cadre gamers and overclockers. The MSI DrMOS
mainboards create a beautiful balance between power saving and performance, and
also equips a set of unique features which drives to a new high performance.

Vanessa Yang, Regional Marketing Specialist-Channel Marketing, MSI and Joyce Shiu, Marketing Supervisor-Channel Marketing Sect, MSI

MSI is focusing on its technology developments and has showcased several products like mainboards, graphic cards and cooling solutions

Easy OC Technology of MSI was a relief to the overclockers as most of them
were afraid of the complications in the BIOS settings. Now you have come out
with Next-Generation Easy OC Technology, what difference is this going to bring
for the users?

The complication of BIOS settings has always been a key factor why users are
afraid of over clocking. But MSI Easy OC Family offers a simple operation so
that any user can unleash the hidden potentials of their computer system.
Moreover, MSI has also incorporated more creative features into its main board
designs for the increasing need for a convenient over clocking.

Since the release of P45 products, a variety of Easy OC technologies such as
OC Jumper, Easy OC Switch, OC Dial and MAX FSB have been developed to let
consumers overclock their systems without having to deal with complicated
settings. At this year's Computex, MSI not only provided an introduction to
these existing Easy OC technologies, but is also announced the official release
of the all new MSI OC Genie overclocking technology. With MSI OC Genie, maximum
performance can be extracted with a single press of a button. Such a simple
approach to performance improvements will no doubt trigger a new round of
overclocking frenzy in the second half of the year.

What's new in MSI's kitty?

At Computex, we presented many of our future products and technologies for
various business divisions. The most attracting one's were from our graphics
card segment, where we had displayed the best of our technologies. We revealed
our lightening series products and its derivative Military class component
standard as well as advanced cooling devices like Twin Frozr, Cyclone and
Superpipe.

Do you feel you can compete in the price-sensitive market of India?

Because of our products and its features, we are not bothered about the price
competition existing in Indian market. At any point we won't involve ourselves
in the price war and at the same time won't put pressure on our distributors.