“We are continuously refining our target customer demographics based on sales”

How was the company set up? What were the reason or objectives for setting it up?
Woxi Media was founded with a sharp focus on developing products and software platform that significantly increase internet consumption and monetization by enabling users to discover content and services in a radically simple way, while helping e-commerce partners to monetize their assets.

Countries like India have skipped the PC revolution in homes, and will leap-frog to post-PC era devices. With high affinity for TV in Indian households, we want to deliver a very easy to use, Consumer-Electronics grade Internet experience on TVs, without compromising flexibility and interactivity that the Internet offers. At the same time, enable the Internet ecosystem partners tools to monetize their assets.

To what extent have you managed to achieve those objectives?
We have been able to make some mark and have been recognized by Silicon India as the Top10 Internet Companies in the US in 2012 for ground breaking innovations of Woxi AppCasts cloud service, and Multi-user framework on Android. Consumers have given Woxi SmartPod 5* rating on online e-commerce sites, and respected publications like Chip are recommending SmartPod as the way to smarten your TV experience. We are pleased with the results and are always aiming to enhance our delivery further.

Explain about the channel model or a distribution model in place for your solutions to grow your business.
We have an aggressive roadmap for 2013 to bring more innovations to our customers. One of the major thrusts for 2013 is to expand our channel in India.

We have a 3 pronged channel strategy, to maximize getting to broad range of consumers:
We are present on various e-commerce websites, and we are continuously bringing more e-commerce partners online.
We are addressing both organized and unorganized retail segments, and continuously expanding our regional distributors to reach both Tier1 and Tier2 cities.

We are also expanding our reach in B2B channels, like ISPs and service providers that can deliver value added services over our products.
We run various promotional offers for end customers and channel partners from time-to-time, and we have great channel offers in the pipeline for Holi and Financial Year end. There are also channel incentive plans for achieving defined targets.

What is the role of a channel partner in the business ecosystem?
Recruiting channel partners can be critical for a business. Channels are the means by which you sell products to your customers. Selling direct is also an option, but it may not yield the highest return for your company, so you may want to recruit channel partners to help you go to market. The reasons for having partners may be to decrease costs, enter markets, complete your solution, or account penetration. Indirect channels come in many types, such as resellers, value added resellers, distributors, independent software vendors and others, and they all perform differently.

What were the business strategies and marketing strategies employed?
We are doing a broad outreach to all the media partners to get recognized and established as key player in the market. And it's good to see the response on product reviews from various media outlets. That helps us establish a base. We are continuously refining our target customer demographics based on sales, and we are taking the approach of targeting the right audience with appropriate digital marketing tools.

Kindly brief us about the solution offerings.
Woxi Media provides a complete end-to-end solution to deliver Internet, Video-on-Demand, Android Apps and Gaming to Television screens, including multi-screen support on tablets and Smartphones.

For end consumers, Woxi SmartPod is an all-in-one Digital and Internet media set-top-box that can convert any TV into a smarter TV. Consumers can easily use Android Apps and Games on TV, browse the Internet using open browser, enjoy 100s of Internet channels via Woxi AppCasts, and use the SmartPod as a local media player to play their stored movies, music, photos etc. on the TV. They can also continue their Internet experience on a Tablet or Smartphone using Woxi AppCasts App, and manage their playlist, favorites across all devices.

Video service providers, ISPs, digital media companies can leverage Woxi's cloud-infrastructure to deliver a fully managed solution to their end customers, including premium video catalog placements, advertising, branded software and custom UI, custom AppCasts channels, custom App store, and customer management interface. Woxi's white-label platform can be leveraged to quickly enter the high growth markets for Internet media and content delivery direct to TV.

What edge do your products offer to the customers?
Woxi Media is the only company that has a full end-to-end platform to deliver a truly media-rich and lean-back experience to end consumers on TV. Woxi is able to blend technology and design capabilities of Silicon Valley (US), with consumer centric knowledge of India to create a product that is truly simpler and superior to use. Features like Enhanced Android with Multi-user experience, cloud-based AppCasts service require deep technical innovation and use of patented technologies, keeping Woxi significantly ahead of the competitors that are basically putting a mobile OS on to a TV box. Our market and user centric product design approach, coupled with our vast experience and technical depth in emerging technologies will always keep us ahead.

What are the key focus verticals?
We are working with a wide range of vertical business channels related to distribution and use of Internet-TV products and services. We will be providing more details in the future as we announce specific vertical partners.

What are the current activities undertaken by the company to popularize your brand?
Woxi is playing in a new and emerging category in India, the Connected-TV segment that is prime for rapid expansion growth. Having a very global market perspective, we evaluate our product profile with deep understanding of what customers want and will use, rather than just some technical benchmarks. We have a truly consumer electronics approach to the market, where consumers make decision based on functionality, not technical benchmarks.

What is the future roadmap of the company for the coming year?
We are continuously innovating on software features based on what we are hearing from our customers. You will see various software upgrades and introduction of some very interesting features that will up-level personalization and customization of the user experience. Consumers will soon be able to extend their experience on to their tablets and Smartphones using the AppCasts App. We will also be introducing a lot of new content on the SmartPod throughout 2013. We also plan on adding additional exciting new products to our product line in 2013.

Do you have any plans to increase the no of employees or any expansion plans into other cities?
Yes, we are adding presence and distribution in more cities via our current distribution and retail partners, as well as new partners.