Wipro tops Green Brands list in India

Bengaluru: Wipro Infotech announced that it has been rated India's number one Green Brand and among the top five Global Green Brands in the World as per the latest edition of Greenpeace's 'Guide to Greener Electronics' ranking. With this, Wipro has not only reasserted its top position among Indian IT brands, but has also marked a place in the league of top-five global green brands. Wipro's ranking has moved up largely due to its continued commitment to energy efficiency and structured program for effective e-waste management for its customers.

Wipro crossed the half-way mark under stringent ranking criteria with a score of 5.5 out of 10 to regain the top position in the sixth Indian version of Greenpeace Guide to Greener Electronics. Its score has increased significantly since the last ranking largely due to its strong commitment to the Kyoto Protocol, demand for an energy efficiency law in India and for making available energy efficient products in the market. Wipro has scored over its Indian counterparts for launching energy star compliant products, adopting structured e-waste management programs, creating public awareness on e-waste management and usage of recycled plastics in new production.

Wipro has moved up its score on voluntary take-back and for providing information pro-actively to individual customers on recycling collected e-waste rather than mere disposal. Wipro has retained focus on restriction on the use of hazardous substances in the manufacturing aspects of the business.

Commenting on Wipro's ratings in the latest Greenpeace survey, Ashok Tripathy, GM and Head-Systems and Technology Division, Wipro said, “In a world which is increasingly conscious of the environment, it is an important agenda of Wipro to play a catalyzing role in this arena. We are happy to be ranked among the top five green companies in the world. It reasserts Wipro's position as a responsible corporate in the IT industry. for green leadership and our product quality standards. Our aim is to help organizations reduce their total cost of ownership (TCO) and be proactive about our social responsibility by using eco-friendly technologies.”