Women's Day Special: Carving a Forte for Herself

An extrovert, Suchita Vishnoi, who
looks after the marketing strategies of Trend Micro, loves to
interact with people and is very emphatic. With this friendly
attitude, she has always managed to be an understanding business
leader who helps her team members to work and achieve the desired
goal for the company. She does not believe in asking for concessions
as a professional, just because she is a woman. Her advice to other
women in the industry is to get used to the long working hours and
not worry about gender benders. In fact, being a woman has always
worked in her favor as customers are more courteous to the fairer
sex. Explaining about women being a key and vital part of their
workforce, Vishnoi claimed, “Participation of women in the
workforce is seen as a critical enabling factor for continued growth
of the industry. HR practices such as transportation policy of a
company besides flexible working hours and leave policy play a major
role in attracting women in an organization. Other practices that
women workers appreciate are antiharassment policy, healthcare and
awareness programs, women lounge or recreational activities.”