World of mobile gadgets comes to you via SMS

CyberMedia, Asia's largest specialty media house, has recently launched an
SMS-based news service to cover the latest in the world of mobile gadgets, in
association with MyToday Dailies, India's fastest-growing opt-in SMS service
from Netcore Solutions.

With this service, mobile users can get the latest updates from the world of
gadgets, free of charge. CyberMedia will use its vast network of 15 publications
and over 100 technology reporters to serve readers through this rapidly emerging
mobile news medium.

To sign up for the free updates, all that a mobile phone user needs to do is
to SMS START MOBILE to 09845298452, eg START MOBILE MUMBAI.

The service can be stopped at anytime by sending the message STOP MOBILE to
the same number. The service is advertisement-supported. Subscribers will
receive the latest news on gadgets, mobile phone, handheld devices, printers,
PCs, laptops, games free of cost.

The only expense is the normal SMS charges to activate the service, for the
start-up SMS (and once more for the stop SMS, if one wants to stop the service).

Commenting on this service, Prasanto K Roy, Chief Editor, CyberMedia's
technology publications said, "For a big chunk of India's 300 million mobile
phone users, SMS is the most widely used feature after voice. This is a simple,
elegant way to get instant updates on just-launched gadgets, and Netcore has
shown how rapidly this medium can proliferate through word of mouth alone."

CyberMedia also powers the TECH channel on MyToday, with daily SMS news
alerts from the world of infotech and telecom.

The GSM Association, the mobile world's largest trade body, recently voted
Netcore's MyToday Dailies as one of the select few 'True Mobile Start-ups' in
the mobile world.