X86 Servers- Cohesive Relationship Paid for HP

Like desktops, inkjet, and printing solutions categories, HP continues its dominance in x86 servers domain as well. It definitely seems that channel partners are really awed by the company's grand presence in all these segments. If we talk particularly about the x86 server, it has secured top billing in each and every parameter. And not surprisingly, HP has left all its competitors, including the likes of IBM, Dell, and HCL, far behind in the race.

In overall x86 technologies, HP posted the highest score in product quality. Besides providing diversity of the product range, its x86 servers are user-friendly, conform to specifications, and offer value for money to both partners as well as customers. While it has maintained technological leadership, channel partners feel that its products slightly lack in overall reliability. However, the company excels in the ever important relationship management, especially with its consistency and effectiveness of communication with channel partners.

As far as marketing support is concerned, HP has impressed the partners as well with its advertising strategies, point of sales material, allocation of funds for marketing, and flexibility in conducting localized promotions. It has not only brought innovations in its market development programs, but also has an efficient team at disposal to take care of all the marketing activities. The company has also knocked all the rivals on the extremely important after-sales support. HP's ability to provide satisfactory repair and replacement services, turnaround time, presence of its service centers, technical expertise to resolve problems, and most importantly, the proactive service approach has really impressed the channel partners.

The company is also leading the pack with its overall commercial terms and online support that it provides to its partners throughout the country. HP's product pricing, flexibility and transparency in commercial terms and policies, credit policy, back-end incentives and its settlement, and above all, the promptness with which it communicates schemes/incentive programs to its partners have put the company ahead of others. Furthermore, the richness of online resources it offers and an interactive site for resolving queries are really appreciated by the partners.

Meanwhile, as per the channel partners ratings, HCL has scored quite high in overall product reliability. Dell is ahead of its competitors in promptness of stock replacement with an effective online partner portal. IBM has garnered good support for its profit margins and consistency in honoring commitments made by its personnel to the partners.