New Delhi
November 2nd, 2007
Xbox LIVE, the premier service for online console gaming and community, will
arrive in India effective 5 November 2007 with exclusive local entertainment
content. The announcement was made at a launch event organized in Delhi, by
Robbie Bach, Global President of Microsoft Entertainment and Devices Division
(E&D) in the presence of Ravi Venkatesan, Chairman of Microsoft India, Alan
Bowman, General Manager of Microsoft E&D Asia Pacific and Greater China
Region and Mohit Anand, Country Manager of Microsoft E&D in India.
According to Bach, "We have just celebrated the first anniversary of
Xbox 360 in the country this year and it is with a celebratory spirit that we
offer our Indian consumers even more entertainment options on Xbox 360. This is
not only a firm reiteration of our commitment to the Indian market but also an
exciting foray into connecting our Indian consumers to a world of seven million
Xbox LIVE members around the world."
He added, "The Microsoft Entertainment and Devices division is committed
to building strong businesses that support the vision of Connected
Entertainment. Xbox LIVE in India is a first step to realize a world of
Connected Entertainment that enables people to experience a broad spectrum of
entertainment content across a range of devices, interact with and personalize
that content and share it with their friends and social communities."
Timed to coincide with the festival season in India to become a part of
Indian consumers' celebrations, Xbox LIVE will be launched with a unique local
flavor keeping in mind the affinity that Indians have for entertainment through
movies and music, which was unveiled by Alan Bowman, GM of Microsoft
Entertainment and Devices Division Asia Pacific and Greater China Region at the
event.
Users will be able to log on not only to enjoy casual, fast-paced arcade
action, new game content or multiplayer frag-fests but also exclusive local
Bollywood movie trailers of "Hanuman returns" to begin with. A tie-up
with UTV ensures that users will have access to other already released but
popular Bollywood content of UTV films. XBOX LIVE will also make available
content related to Love Story 2050 - Harman Baweja's debut film opposite
Priyanka Chopra for XBOX LIVE and its users.
Microsoft has also tied up with Seventymm - a leading name in the movie
rentals category for the unique rent-a-game Service - a first of its kind
initiative, which will enable gamers to rent "on demand" the latest
Xbox 360 games for a fixed number of days.
Sharing his thoughts Mohit Anand said, "We are very pleased to bring
Xbox LIVE into India. With this launch, Xbox 360 will lead the foray into the
future of gaming and entertainment by truly becoming the ultimate destination
for a wholesome experience for the entire family."
He added, "Xbox LIVE has something for everyone and our Indian content
partnership with the biggest production houses is just the tip of what's in
store for Indian consumers going forward."
The Xbox LIVE service will be available to users to log on and sample for
free with the Silver subscription level and a paid Gold membership to offer the
best in gaming and entertainment to consumers who want a heightened
entertainment experience. On the occasion of the launch of Xbox LIVE, Microsoft
also announced a number of new trendy accessories to complete the entertainment
experience - Xbox Live Vision camera, Xbox 360 Wireless and Wired Headset, Xbox
360 Wireless Adapter and Xbox 360 Text input device to name a few.
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