Xerox facilitates growth of color products

Xerox India has unveiled five office products in the printer and MFD category under the concept 'Color-In-Office' series. With this launch, Xerox has set a new benchmark by offering color printouts at the most economical industry price of Rs 2 per print with the Xerox Solid Ink 8860, besides offering a comprehensive range of color product portfolio.

The new products are targeted at corporates, large enterprises, SMEs, advertising and design houses where color has a growing usage. The launch of a wide range of affordable color products is aimed to help increase color penetration in the office segment in the A3 and A4 category.

The newly launched products include: Xerox WorkCentre 7232 (A3 MFD, 10ppm color and 30ppm B&W), Xerox WorkCentre 7328 (A3 multifunctional device, 26ppm for color and 28ppm for B&W), Xerox WorkCentre 7655 (A3 color MFP, 40ppm color 55ppm B&W), Xerox Phaser 6180 MFP (20ppm color printing) and Xerox Phaser 8860 (30ppm color printer) based on environment-friendly Solid Ink technology). The price of the new launched products ranges between Rs 1,80,000 to 10,00,000.

Under the 'Color-In-Office' series, Xerox will offer more value proposition to its customers through buy back offers, finance schemes, upgradation and exchange offers. Xerox will also roll out an educational series on how color can increase productivity and enhance efficiency in the office.

Andrew Horne, MD, Xerox India Ltd said, “Xerox has always stood for innovation and color is one of our four growth engines, where we will continue to innovate and set new industry benchmarks. The environment friendly Xerox patented Solid Ink technology is a part of our green IT initiative and is one of the reasons for reintroducing this technology in the market place. We are confident that our wide range of color products will provide an excellent opportunity for color customization and offer a competitive edge.”