Xerox strengthens its channel partner network

New Delhi

July 1, 2008

To strengthen its channel partner network and reach out to newer geographies,
Xerox India has announced the appointment of Hyderabad-based Venkataramana
Graphics as the new channel partner for the Xerox Production Systems Group (PSG).
PSG caters to high-end production equipment; used primarily for transaction
printing, book publishing and enterprise-wide printing.

Venkataramana Graphics is primarily appointed to grow its base of customers
in the graphic arts community by selling Xerox's high-end digital equipment
presses in the South India.

Venkataramana Graphics is categorized as graphic arts value-added reseller
(GA VAR) with over seven years of experience and has one sales office in
Hyderabad. While the channel partner will sell PSG digital equipments in the
market, Xerox will also provide specialized 'partner and sales team'
training on business development tools.

Vipin Tuteja, Executive Director-Production Systems Group and Integrated
Marketing, Xerox India said, “The new pace of business and increasing
competitiveness in the high- end printing market has made Xerox continuously
innovate and look at newer ways to reach out to our customers. The new coverage
model will allow an opportunity to reach out to newer customers accelerating the
time to market for Xerox's PSG products.”

Tuteja further added, “We recognize channel partners as the most crucial
building blocks of success. A dedicated channel management and support system
will further strengthen and grow the acceptance of the Xerox brand. I am
confident that the strong value proposition of the channel community coupled
with Xerox's strength of technology and product line will prove to be a
win-win situation for both the channel partners and Xerox.”

The newly engaged channel partner will be provided specialized training by
Xerox on PSG's product portfolio, which will be supplemented with
comprehensive reseller training to make the channel partners self sufficient. In
addition, Xerox will develop cooperative marketing programs and customized
tools/collaterals for resellers and these will be available as self-help kits.

The current base of Xerox PSG stands at 30 Xerox production resellers (XPRs)
and GA VARs put together.