Xerox unveils WorkCentre 7400 series

New Delhi: Xerox India has launched three products-Xerox WorkCentre 7425/7428/7435 based on HI Q LED technology, to gain prominence in the 11-20ppm category. The products are designed especially for SMBs, enterprises and government.

Xerox India has also announced 'What's your printer's HI Q?', a 14-city launch event to engage with its channel partners and customers. The campaign has been planned to drive the message that companies can now base their purchase decisions of printing devices basis the printer's 'HI Q level' performance based on defined parameters.

As part of the launch event, the company engaged with its channel partners and customers in key identified markets including Bengaluru, Kochi, Ahmedabad, Chennai, Mumbai, Hyderabad, Chandigarh, Pune, Kolkata, New Delhi, Indore, Bhubaneshwar, Lucknow and Jaipur. The product series is available in the price range of Rs 4.00 lakh to Rs 6.00 lakh.

The HI Q LED technology is an environment-friendly technology that offers competitive advantage over cost with 20 percent efficiency. The technology has numerous advantages over other printing technologies, including image resolution of 1,200x2,400dpi, better registration, color correction and half toning enhancement.

Princy Bhatnagar, Director-Office Business Group, Xerox India said, “Today, LED is finding its application across different categories including traffic lights, plasma TVs, and automobile lighting, to name a few. The HI Q LED is an upgraded version of the LED technology and it is expected to make its mark in the printing market owing to its technology innovation and product differentiation. This technology will add to Xerox India's diversified portfolio of products.” 

Speaking about the new products, Bhatnagar added, “According to IDC Q1 2009, the overall market size for A3 color and monochrome printers is at Rs 943 crore. We believe that there will be a foreseeable shift in demand from 1-10 ppm product category to 11-20 ppm category, within 6-10 months. Xerox WorkCentre 7400 series will satiate the upcoming demand and enable Xerox India to enhance its market share in the segment. The 11-20 ppm category is expected to grow at 30 percent, YoY for the next three years and Xerox's strategy is to lead the space by offering superior technology to its customers. The 14-city launch event will educate our partners and customers about the business potential of this unique technology, with its compelling value proposition for businesses to remain competitive, especially in today's challenging times.”

HI Q LED technology runs on the new Xerox HI Q printhead that contains an array of 15,000 light-emitting diodes (LEDs). The array is configured in clusters of lens elements with uniform optical characteristics to provide high-resolution imaging. The LEDs flash through this lens array to form latent images on the photo receptive drum producing a high print quality.