Zebra rolls out PartnersFirst program in India

Zebra Technologies India recently rolled out its worldwide channel program,
PartnersFirst, in the country. Before launching it, Zebra decided to structure
it keeping in mind the dynamics of local market.

The company has already selected 10 partners who will be part of this program
across three levels — Premiere, Advanced and Associate partners. These 10
selected partners will be categorized across the three levels based on revenue,
number of offices and manpower strength.

According to Shailesh Deshmukh, Territory Manager-India, Zebra Technologies,
“We currently have four Premiere, five Advanced and one Associate partner, and
all of them will be buying from us directly.” The objective of the PartnersFirst
program is to give the channel benefits like the usage of the Zebra logo, a
rebate program determined against the partner's target and sharing of market
development funds. A partner will also be upgraded to the next level of the
program, depending on the quantum of business he does.

Shailesh Deshmukh, Territory Manager-India, Zebra Technologies

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