Partner Pulse: TO THE NEW | Cloud and Digital Transformation Partner (India)

Quick Snapshot

• Company Name: TO THE NEW
• Founded: 2006
• Headquarters: Singapore (Global) and Noida (India)
• Employees: 2500+
• Website: www.tothenew.com

Positioning

TO THE NEW positions itself as a premier digital technology partner that bridges the gap between the agility of a startup and the scale of an enterprise. By specialising in digital engineering, cloud transformation, and AI-led marketing, the company serves forward-thinking enterprises and product companies looking to accelerate their digital evolution. Their unique value lies in a "people-centric" culture and a proven engineering framework that delivers cutting-edge, global-standard digital solutions with a nimble, problem-solving mindset.

About the Company

Founded in 2008, TO THE NEW is a global digital technology company that provides end-to-end digital engineering and cloud services. With a team of over 2,500 "Newers," the company helps organisations build, scale, and manage digital products and platforms across 30+ countries. Their expertise spans across Cloud & Data engineering, Product Experience (UX/UI), and 360° Digital Marketing.

Leadership Team

• Chairman & Co-Founder - Deepak Mittal
• Director & CEO - Narinder Kumar

Core Services

  Industries Served

• Media & Entertainment (OTT platforms)
• SaaS & Independent Software Vendors (ISVs)
• BFSI
• Retail & Consumer Goods

Emerging Technologies

• Generative AI solutions & Custom LLM Orchestration
• Smart Video Solutions (VideoReady IP framework)
• Advanced Data Pipelines
• Cloud FinOps & Automated Cost Governance

Strategic Partnerships

• AWS
• Google Cloud (Elite Premier Partner)
• Microsoft Azure

Recent Milestones

AWS Premier Tier & Managed Service Provider (MSP): Achieved the highest validation tier within the Amazon Web Services network, backed by rigorous third-party technical audits for their CloudOps frameworks.

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