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In today's world of Social Media and WhatsApp, Generally we consider SMS to be outdated. But the actual facts are little different. Even today SMS is considered most direct, personal, serious and authentic means of instant communication. Integrating SMS into a CRM system can help to automate and personalise the entire CRM experience. Enjay SMS Pro Add-on for SugarCRM is exactly what you would dream of. Consider following Scenarios where SMS enhances the effectiveness of CRM.