/dqc/media/agency_attachments/2026/08/21/2026-08-21t061716244z-dq-channels-logojpg-2026-08-21-11-47-17.jpeg)
/dqc/media/media_files/2026/09/10/dq-channels-whatsapp-2026-09-10-17-07-48.png)
Follow Us
Anubha Chamadia's new role at Amazon Web Services (AWS) brings together two important areas of the business: the India Partner Organisation and distribution across Asia Pacific and Japan (APJ). As Head of Partner Strategy & Operations – India & APJ Distribution, Chamadia will lead strategy, operations and planning across both areas.
The move also builds on her earlier work at AWS, where she served as Head of Sales Strategy & Planning for ASEAN & India.
AWS India leadership moves from planning to partner operations
Chamadia’s previous role focused on go-to-market and segmentation strategies, with work spanning global teams and regional markets. Her responsibility was to translate broader strategies into plans suited to markets across APJ.
The new position shifts that experience toward the partner business. Her remit now covers the strategic and operational foundation supporting AWS’s India partner organisation, alongside distribution across the wider APJ region.
APJ distribution adds another layer
The distribution component makes the role broader than a traditional India-focused mandate. Chamadia will oversee strategy, operations and planning for AWS APJ distribution, while also working on the India partner organisation.
Her career has largely centred on strategy, sales planning, operations and turning commercial priorities into execution across regional markets. That includes around three years in sales strategy leadership at Salesforce before she moved to AWS.
Anubha Chamadia's AWS experience builds into the new mandate
Chamadia’s background includes experience across cloud and enterprise technology businesses, along with APAC go-to-market strategy and regional operations. She was also a finalist in the Channel Asia Women in ICT Awards 2022 in the Rising Star category during her time at Salesforce.
Her qualifications include an MBA from the Indian School of Business and an AWS Certified AI Practitioner credential issued in 2025.
What the AWS partner strategy now covers
Anubha Chamadia's new role brings together her experience in go-to-market strategy, segmentation, planning and operations with a broader partner and distribution responsibility.
Chamadia said she is focused on building the operational and strategic foundation needed to help the partner business scale. The role extends her earlier regional planning responsibilities into a wider AWS partner strategy mandate spanning India and APJ distribution.
Read More:
Rashi Peripherals pushes embedded and semiconductor solutions at Electronica India 2026