Liferay Data Platform puts B2B accounts under one view

Liferay has announced the general availability of Liferay Data Platform, giving B2B organisations a single view of account activity across CRM, marketing automation, account-based marketing and behavioural data. The Liferay Data Platform is designed to address a familiar challenge: important account signals often sit across different systems, making it harder for teams to see the full customer journey.

Instead of replacing those systems, LDP connects data from existing sales, marketing and digital experience platforms. It links known and anonymous activity to the relevant account, tracks the source of the data and applies customer-defined rules when information conflicts.

Liferay Data Platform GA builds a B2B account intelligence layer

The Liferay Data Platform GA focuses on creating a trusted account view without requiring a full replatforming exercise. This matters for complex B2B organisations where account activity can span multiple functions, stakeholders and touchpoints.

LDP also includes an Account Lifecycle Dashboard that shows where accounts sit across six stages, from Aware through At-Risk. Its Highest Watermark rule ensures an account's stage reflects what its available data supports.

The dashboard also flags accounts that have remained in a stage for 90 days or more and shows stage-to-stage conversion. Marketers can configure stage triggers without raising an IT ticket.

Liferay LDP launch adds real-time B2B account visibility

The Liferay LDP launch also puts more focus on what accounts are doing in the moment. Real-time segments evaluate behaviour as it happens and qualify an account when its activity matches defined criteria.

These segments can automatically expire when the relevant time window closes. Within Liferay DXP, they can also trigger personalised content without requiring a separate activation tool.

For sales and marketing teams, this creates a more direct link between B2B account visibility and tracking and the action that follows. Teams can create and update segments themselves rather than waiting for IT support.

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