NetApp and Tampa Bay Buccaneers partnership targets connected fan experiences

The stadium experience is becoming increasingly tied to what happens behind the scenes with data. The NetApp and Tampa Bay Buccaneers partnership brings that idea into focus, with the NFL team set to use NetApp technology to support fan experiences at Raymond James Stadium and across its digital platforms.

The relationship also expands NetApp’s position within the NFL, where it serves as the league’s Official Intelligent Data Infrastructure Partner.

NetApp sports partnership moves beyond sponsorship

The partnership is less about putting a technology name beside a sports team and more about the infrastructure supporting a data-heavy organisation. Across the NFL, NetApp technology is used for demanding workloads, including storing and making game-day video available to football operations teams.

For the Buccaneers, that same focus on reliable data access is being connected to the fan experience. The team says secure and reliable access to data plays an important role in creating a more connected experience during games and across digital platforms.

NFL data infrastructure has a game-day role

The Buccaneers can use NetApp Keystone, a subscription-based service designed to adapt to changing business needs, to support workloads across data centres and cloud environments.

That gives the NFL data infrastructure story a practical angle. Performance and availability are not only back-office concerns when digital platforms and stadium experiences depend on data being accessible when needed.

NetApp also says its platform includes built-in data security that can detect threats automatically and support rapid recovery.

NetApp storage solutions connect stadium and cloud

The broader role of NetApp storage solutions in the partnership is therefore tied to managing data across different environments rather than keeping it in one place.

For the Buccaneers, the goal is to support the systems behind game-day and digital experiences. For NetApp, the partnership extends its NFL relationship to an individual team and provides another example of how intelligent data infrastructure can support complex, data-intensive organisations.

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