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ProHance Appoints Gaurav Bembey as Vice President and Global Head of Account Management, putting customer growth, retention and business outcomes at the centre of a wider leadership mandate. He will lead the company’s Account Management function globally as ProHance expands its enterprise presence.
Bembey will work closely with the sales organisation to create account-specific growth strategies for key customers, strengthen client relationships and increase the function’s contribution to revenue.
ProHance leadership puts account management closer to outcomes
The appointment comes as ProHance develops its Productivity Control Room offering beyond productivity measurement. The company says the focus is increasingly on helping enterprises act on productivity and operational insights and connect them to business outcomes.
That shift also changes the role of account management. Rather than simply supporting existing customers, the function is expected to understand business priorities, work with customer champions and help turn insights into measurable outcomes.
Gaurav Bembey ProHance role draws on 22 years of experience
Bembey brings 22 years of experience across SaaS, e-commerce, BFSI and global operations. His previous leadership roles include positions at Birdeye, Adobe and Tata Consultancy Services.
His experience includes building scalable customer engagement playbooks designed to move relationships from reactive to proactive models. According to ProHance, these approaches have driven a 20–35% improvement in gross retention.
The experience aligns closely with the new Global Head of Account Management role, where retention, expansion and deeper customer relationships form a central part of the mandate.
AI agents change what customer conversations need to cover
ProHance's positioning of its Productivity Control Room also reflects a changing workforce mix. The company says enterprises are now navigating work across employees, contingent workers and AI agents.
For account management, that means customer conversations increasingly need to connect productivity data with operational priorities and business goals. Bembey's role will include helping customers understand how ProHance can support these outcomes across different types of workforces.
The ProHance executive appointment adds another layer to the company's leadership team, which includes Nirav Rawell, Ankit Chaturvedi and Ankur Aggarwal.
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