BenQ exclusive monitor brand store Lamington Road changes monitor shopping experience
The launch of the BenQ exclusive monitor brand store on Lamington Road signals a shift in how monitor brands are approaching retail in India. While televisions dominate floor space in most electronics stores, monitors have largely remained hidden in small display sections, making it difficult for buyers to understand the differences between products designed for specific tasks.
BenQ is attempting to address this gap through a dedicated experiential format that brings its entire monitor portfolio under one roof. Located at Mumbai's Lamington Road, a well-known destination for technology enthusiasts and IT buyers, the store focuses on helping customers evaluate products through real-world use cases rather than specification sheets alone.
Moving beyond traditional monitor retail
The company believes the monitor category has long lacked the visibility given to other consumer electronics segments. In most large-format retail environments, buyers see only a limited selection despite the growing diversity of monitor technologies available today.
The new store organises products around user needs instead of technical specifications. This approach reflects BenQ's broader strategy of segmenting monitors for designers, content creators, esports professionals, gamers, programmers, Mac users, and office professionals. By allowing visitors to interact directly with these products, the company aims to make purchase decisions more informed and relevant.
A store built around user experiences
One of the most notable aspects of the showroom is its eight-category layout. Each section demonstrates how different panel technologies, colour profiles, aspect ratios, and software features serve different professional and personal requirements.
The store also showcases solutions such as coding-focused displays, esports monitors, creator-centric screens, and a BenQ Mac-compatible 5K monitor with Nano Matte panel, highlighting how monitor usage is becoming increasingly specialised. This hands-on model gives customers an opportunity to compare products side by side before investing.
Why this move matters
The opening of what BenQ describes as the first dedicated computer monitor showroom in Mumbai reflects a larger trend in technology retail. As monitors evolve into productivity, entertainment, and content creation tools, consumers increasingly need environments where they can experience products before making a purchase.
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