Liferay strengthens digital experience platform as AI adoption grows

As Indian enterprises move from testing AI to deploying it more widely, the focus is shifting. The challenge is no longer just access to AI models. Businesses also need to ensure that AI works within the security, governance and compliance frameworks they already rely on. This is where Liferay strengthens Digital Experience Platform strategy, with a focus on helping enterprises extend established controls to emerging AI technologies.

Liferay is advancing a security-first approach to digital experiences through Liferay AI Hub, its independent SaaS solution designed to help enterprises build, deploy and govern AI agents within existing security and compliance frameworks.

The move comes as organisations across banking, financial services, healthcare, manufacturing, telecom and the public sector explore AI for productivity and customer engagement. Yet concerns around data security, regulatory compliance, governance and AI oversight continue to make enterprise-scale adoption more complex.

Security-First Strategy puts governance at the centre

Liferay's approach is based on extending existing governance structures and access controls to AI rather than creating separate systems for managing the technology.

According to the company, Liferay AI Hub enables AI initiatives to operate within the governance frameworks that organisations already have in place. The goal is to reduce complexity while helping businesses move from AI pilots towards wider deployment.

As Liferay India Director Manish Gupta noted, enterprises have spent years building governance, security and compliance frameworks. The company's approach is to extend those same controls to AI so that innovation does not come at the cost of trust.

Digital Personal Data Protection concerns shape responsible AI

Data security and regulatory compliance remain key concerns for enterprises exploring AI. The supplied material highlights Digital Personal Data Protection as part of the wider enterprise concern around protecting information and meeting regulatory expectations.

Built on the Liferay DXP security framework, AI Hub allows AI agents to inherit existing user permissions and access controls. This means agents are designed to retrieve only information that authenticated users are authorised to access.

Every interaction is also auditable, supporting enterprise accountability and helping organisations address compliance requirements.

Zero-Trust Digital Experience brings access controls to AI

The approach also reflects a Zero-Trust Digital Experience model, where AI agents operate within existing permission structures rather than receiving unrestricted access to enterprise information.

Liferay AI Hub can integrate with leading AI models and enterprise systems. This gives organisations flexibility in shaping their AI strategy while reducing dependence on a single AI model or technology provider.

For enterprises, the emphasis is less on simply adding AI and more on controlling how that AI interacts with business systems and information.

Cyber Resilience becomes part of scaling enterprise AI

Liferay is also focusing on making AI deployment easier for IT teams. Its low-code environment allows teams to configure, deploy and manage AI agents for use cases such as content creation, customer support, compliance workflows and knowledge management.

This brings Cyber Resilience closer to the wider AI adoption conversation. As AI becomes part of digital experiences, security and governance need to remain connected to how these systems are deployed and managed.

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