Partner Strategy
“Globally, digital imaging is a $101 billion opportunity, 65 percent of which belongs to cartridges alone”
In a largely fragmented and unorganized market, which is looked down upon by printer vendors, Cartridge World is trying to carve a niche for itself as a compatibles company.
"Our partners and customers trust and expect us to give the information and we in turn trust them”
“Our program is completely based on performance and the reward for each category would depend on the partner's performance”
“We don't have marketing muscle or advertising power, but that doesn't stop us from coming out with good products”
“As a policy, we avoid clutter in the channels by defining operating space for the partners”
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