Partner Strategy
“This year, worldwide, on a scale of 1 to 5, we registered a satisfaction level of 4.9. And to be honest, I don't think we will ever touch 5”
Cisco’s new partner program is based on the value a partner brings to the table rather than just the volume of business.
“We are going against the market tide by pushing wired products over wireless and I know this is a big gamble”
“Reach and penetration supported by reliable service creates a trust in the mind of the consumer”
“Performing channel partners are shown a growth path through our partner program”
“The criterion that will matter in partner selection is their commitment towards the brand”
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