Arrow Powertech enters online retail with dedicated UPS webstore

Bharti Trehan

07 Jul 202609:40IST

Arrow Powertech has launched its dedicated e-commerce platform, marking its entry into direct online retail for uninterruptible power supply (UPS) solutions. The new webstore enables customers across India to purchase a broad portfolio of power backup products directly from the company while continuing to access installation and after-sales support.

The online store offers UPS systems ranging from 600 VA line interactive models to 300 kVA three-phase UPS systems, catering to residential users, small businesses and enterprise customers. As part of the launch, the company has introduced limited-period offers, including a five per cent discount using the code ARWNEW5, a five per cent instant discount on prepaid UPI transactions, free shipping on the first 1,000 orders and a customer lucky draw featuring promotional gifts, including a 1 kVA UPS for one winner.

Arrow Powertech expands online access to power backup solutions

The e-commerce platform brings together Arrow Powertech's power backup portfolio, allowing customers to browse product specifications, compare solutions and place orders through a single online channel.

According to the company's website, the product range includes line interactive UPS systems for homes and offices, online UPS systems with built-in batteries, online UPS solutions designed for extended battery backup, high-frequency online UPS systems, isolation transformer-based UPS systems and three-phase UPS solutions with capacities extending up to 300 kVA. The company also offers automatic voltage stabilisers, batteries and other power backup accessories.

The website indicates that these products are intended for a range of applications across residential, commercial and industrial environments. Target sectors include healthcare, retail, banking, educational institutions, manufacturing, data centres and other organisations that require uninterrupted power availability for critical equipment.

In addition to its hardware portfolio, Arrow Powertech provides installation support, annual maintenance contracts (AMC), preventive maintenance, repair services and technical assistance through its nationwide service network. The company also highlights product certifications, including ISO, BIS, CE, RoHS, ERDA and STQC, across various offerings.

The launch of the webstore reflects a wider shift towards digital procurement within the power infrastructure sector, where manufacturers are increasingly complementing traditional sales channels with direct online purchasing options. By making technical specifications, product categories and support information available through a dedicated platform, companies can simplify product selection for customers while maintaining access to after-sales services.

For businesses evaluating power backup infrastructure, the availability of a consolidated online platform may help streamline the process of comparing UPS configurations based on capacity, application and backup requirements before making a purchasing decision.

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