Cybeart India and KBC Computech partnership Expands Gaming Reach

India’s gaming hardware market is moving beyond the traditional chair-and-console setup, and the Cybeart India and KBC Computech partnership is built around that shift. Cybeart has signed an exclusive national distribution agreement with KBC Computech as it expands into gaming peripherals and lifestyle products, with a target of ₹100 crore in India offline retail revenue over the next three years.

Cybeart Expands Beyond Chairs Into Peripherals

The move gives Cybeart a broader product base in India. Its latest portfolio includes seven keyboard models across 11 SKUs, alongside gaming mice and ergonomic lifestyle mice aimed at both gamers and working professionals. The company has also extended its licensed “The Batman” range into keyboards and mice, building on its existing gaming chair and mouse pad products.

The strategy is centred on an “Affordable Premium” segment, placing premium features above mass-market products while keeping them accessible to a wider customer base. Cybeart plans to expand into more than 12 product categories in India over the next three years.

KBC Computech Strengthens National Distribution

The partnership gives Cybeart access to KBC Computech’s established IT distribution network and relationships across India’s PC hardware ecosystem. KBC, which has operated since 2001, brings experience across components, storage, graphics, processors and peripherals.

For Cybeart, the Cybeart India and KBC Computech partnership is therefore less about adding another distributor and more about building wider availability across the offline channel. KBC also enters the gaming peripherals and lifestyle category through Cybeart, which it currently represents exclusively in this segment.

Gaming Peripherals Market Creates Room To Expand

The opportunity extends beyond a single product category. The press release cites the Indian gaming peripherals market at USD 531 million in 2025, while gaming and ergonomic chairs were valued at USD 51.9 million and USD 374.4 million respectively. Together, these categories represent an addressable market of around USD 957 million.

That market opportunity supports Cybeart’s plan to build a wider gaming lifestyle portfolio rather than remain focused mainly on chairs. The company also points to changing availability in India’s offline retail market as another opportunity for its expanded channel strategy.

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